STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING

OUR MISSION

DEDICATED ACCOUNT EXECUTIVE

CAMPAIGN ACCOUNT MANAGER

MEDIA BUYER

VoterX offers inventory, placement, and targeting options for campaigns with a variety of KPIs spanning from brand awareness to direct response. When strategizing a media plan, we take a holistic approach to our recommendations based on the KPIs we are tasked with hitting. The below reflects our upper-to-lower funnel strategy that is used to build a media plan. Upper-funnel placements and targeting tactics are recommended for brand awareness campaigns. Common KPIs include viewability, click-through rate, completion rate, viewer engagement, etc. Lower-funnel tactics are the go-to for strict direct response campaigns with a conversion being the main KPI (purchase, lead, download, etc.). Mid-funnel tactics can be used for both brand awareness and direct response campaigns.

STRATEGY FUNNEL

Upper Funnel

Mid-Funnel

Lower Funnel

BRAND SAFETY

VoterX has direct partnerships with our publishers, and utilizes a strict vetting process to provide our clients with premium, relevant traffic in a highly viewable position. We take a proactive stance on industry issues with suspicious or fraudulent traffic by partnering with Moat for ad quality verification. Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block non-human traffic, Moat is an industry leader in brand safety. We also partner with Pixalate for video fraud protection. Pixalate is the first MRC-accredited 3rd party verification partner for OTT sophisticated IVT monitoring and blocking. Brand safety continues to be top priority for CTV buyers this year, and we’re staying at the forefront of inventory quality and brand safety.

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STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
BRAND SAFETY
CREATIVE EXECUTIONS
STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
BRAND SAFETY
CREATIVE EXECUTIONS
STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
BRAND SAFETY
CREATIVE EXECUTIONS
STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
BRAND SAFETY
CREATIVE EXECUTIONS