STRATEGY

Successful digital media campaigns require thoughtful strategy and precise execution. VoterX offers a full-service approach before, during, and post-campaign to ensure success and client satisfaction.  Our experienced team recommends ad formats, inventory sources, and targeting tactics tailored to each campaign and its specific objectives. Check out the below elements that drive our strategic media offering.

At VoterX, we are committed to the success of our partners. Our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape. We understand that different campaign objectives require customized creative solutions. To meet these demands, VoterX offers a variety of ad formats that can be served across smartphones, tablets, desktop, and smart TV devices. Our full-service approach to account management allows us to provide the best possible experience to our clients. Each account is managed by a dedicated three-member team to ensure strong customer service, performance accountability, and premium inventory.

PREMIUM INVENTORY

Our priority is to offer premium, high-quality digital media inventory to our clients. This requires a media-agnostic approach, meaning we do not prioritize inventory based on self-interest, and we buy from multiple inventory sources to set our campaigns up for scalable and optimizable success.

HYPERLOCAL REACH

With roots as a local news network, VoterX offers scalable reach in hyperlocal markets throughout the United States and Canada

 

 OUR LOCAL NEWS OFFERING

Local news inventory allows companies to effectively reach and engage users on the publications they regularly visit and who they trust for their regional news

• Cost-effective approach to both reaching and scaling across local markets

• Above-The-Fold guaranteed placement

• Streamlined process for planning, negotiating, purchasing, and billing across multiple local markets and audiences

 

HYPERLOCAL TARGETING

Granular Geo-Fencing

Zip Code Targeting

Congressional Districts

Foot Traffic Studies

TARGETING

VoterX provides a wide variety of targeting capabilities allowing us to reach and scale towards niche audiences effectively. Our access to 200+ second-party data, third-party data, and verified offline data partners across 200,000+ prebuilt segments and limitless custom segments spans all verticals and categories. This unique, custom-layered approach offers clients a fresh perspective and new scale for reaching their target audiences.

CONTEXTUAL

Keyword

Section

Vertical

In-Language

DEMOGRAPHIC

Age

Education

Ethnicity

Gender

Language

Life Stage

Net Worth

Marital Status

Household Income

Children in the Household

GEOGRAPHIC

City

County

Address

Zip Code

State

Country

DMA

Device ID Lookback

Geo-Fencing

LAT/LONG

POLITICAL

Voter Affiliation

Voter Propensity

Voter File

Keyword Search  Targeting

Geofencing & Impression

Retargeting

CRM Data Integration  (Email & IP Address)

BEHAVIORAL

Purchase Based

Social Engagement

App Detection

Donor Based

In-Market

Lookalike

Predictive

Interest

Retailer

Search

RETARGETING

Opt-In/Opt-Out

Cross-Device

Dynamic

Cross Channel

ADDITIONAL OPTIONS

Email

Day Parting

IP Address

Cross-Platform

Blocklist/Allowlist

Operating System

Weather Triggered

predictive targeting

Advanced version of lookalike audience targeting that measures the attributes of converting users, then uses those attributes to find additional users who are likely to convert.

device id lookback

Allows partners to serve ads to users who have been to a specific physical location(s) within the past year and target them with ads anywhere they are now. This is available for custom locations or prepopulated points of interest.

Keyword search targeting

Target users based on their search history. Client can provide keyword list, or we can compile the keyword list for client approval.

Voter File Targeting

Integrate a client’s voter file in the form of IP Addresses, email addresses, or physical addresses to serve ads to specified target users. VoterX is able to provide match rate data in advance and run household extensions to increase reach.

Social engagement

Target users based on their activity on the industry’s top social platforms including Facebook, Instagram, Twitter, Reddit, and YouTube.

weather-triggered targeting

Serve ads dynamically based on current weather conditions, such as precipitation, temperature, humidity, wind, pollen, etc.

Mail domain

Deliver ads to users who have received emails from select domains of interest, whether they compete with or complement the client’s offering. We can also target by mail category, rather than specific domains.

app detection

Targetable segments based on the mobile apps users have downloaded to their phone or tablet. We can target either a custom list of specific apps or an overall category.

automatic content recognition

Target based on the networks, shows, and live events (awards shows, sporting events, etc.) that a viewer consumes via cable or CTV. Competitive conquesting tactics are available based on the ads to which a viewer is exposed. Segments can be customized based on a specific list of shows or brands for competitive conquesting.

CAMPAIGN MANAGEMENT

Customer service is of the utmost significance at VoterX. We pride ourselves on our fast response time and strategic approach to campaign management. We have three teams dedicated to each account to maintain these standards.

account service

 

  • Serves as primary point of contact from campaign conception through execution
  • Intakes requests for proposals and provides strategic plans for media and targeting
  • Provides customizable reporting and campaign insights at desired intervals
  • Ongoing support and service throughout partnership

account management

 

  • Monitors campaign delivery for even pacing and full delivery assurance
  • Optimizes towards KPIs (VTR, CTR, CPA, etc.) through manual and algorithmic optimizations
  • Oversees buying strategy to maintain quality, relevancy, and cost-efficiency
  • Oversees reporting dashboard and insights
  • Monitors viewability and brand safety via third-party verification

media strategy

 

  • Provides strategic guidance on media plans to ensure a successful campaign strategy to meet campaign objectives
  • Forecasts available inventory and recommends publisher selection
  • Curates custom audience segments based on brand’s target audience
  • Crafts post-campaign analysis to offer noteworthy insights on successes and suggestions for future initiatives

REPORTING AND ATTRIBUTION

VoterX offers robust reporting to ensure our clients stay updated on campaign performance. All clients are granted access to a custom dashboard for real-time reporting. In addition to a full list of standard reporting capabilities, we also offer an array of additional insights and attribution options to prove quantifiable results on each campaign. All reports are tailored to the needs of each client to simplify the evaluation process.

DASHBOARD HIGHLIGHTS

WHITE LABEL FRIENDLY

FULLY CUSTOMIZABLE

always accessible

REPORTING CAPABILITIES

CREATIVE CAPABILITIES

Let our innovative, full-service creative team take your creative to the next level! We offer added value creative services on every media plan. These services include:

• Static & HTML5 Design and Build

• File Resizing

• Video Editing

• Audio Spot Recording for Streaming Radio and Podcast Ads

CREATIVES DEVELOPED

PROOFS PAGES

CLIENT FEEDBACK

REVISIONS

CAMPAIGN LAUNCH

BRAND SAFETY

VoterX takes a proactive stance on industry issues with suspicious or fraudulent traffic through partnerships with leading third-party verification partners, including MOAT, IAS, and DoubleVerify. These partnerships, in addition to our strict vetting process for on-boarding new publishers, allow us to offer premium, brand-safe inventory to our clients.

DIRECT PARTNERSHIPS WITH OUR PUBLISHERS

STRICT PUBLISHER VETTING PROCESS

PREMIUM, RELEVANT, VIEWABLE TRAFFIC

AVERAGE VIEWABILITY GREATER THAN 70%