With over 15 years’ experience in the digital media industry, VoterX executes successful campaigns for our political partners across a fully transparent and brand-safe environment.
VOTERX PROVIDES HIGHLY SOUGHT AFTER LOCAL REACH ACROSS THE US OFFERING A VARIETY OF AD FORMATS INCLUDING CROSS-PLATFORM STANDARD DISPLAY, PRE-ROLL VIDEO, CONNECTED TV, STREAMING AUDIO, AND HIGH IMPACT DISPLAY.
VoterX has successfully run campaigns for:
• PRESIDENTIAL ELECTIONS • HOUSE & SENATE RACES • ISSUE ADVOCACY CAMPAIGNS • SUPER PACS • LOCAL & STATE ELECTIONS • LOCAL STATEWIDE PROPOSITIONS
DISPLAY UNITS Standard display banners are the anchor of most digital campaigns, offering efficient reach and scale for digital advertisers. These formats are a great addition to both direct response and branding campaigns.
STANDARD DISPLAY MOBILE BANNERS EXPANDABLE BANNERS
THE ONLINE ADVERTISING MARKETPLACE IS CONSTANTLY CHANGING WE'RE HERE TO HELP

 

HIGH IMPACT UNITS Our innovative, evolving ad units combat falling click-through rates and improve campaign performance on political initiatives.
NATIVE UNITS We offer a streamlined approach to native buying which empowers advertisers to integrate a variety of native placements in their media plans.
NATIVE TEXTLINKS Seamlessly integrate your ad into the story stream of premium, contextually relevant sites. Due to the unit’s look and functionality, users tend to engage with the ad as they would engage with the content, rather than label it as clutter.
NATIVE ADVERTISING Native content places the brand alongside related content and features a large image or video, accompanied with a headline and description. This is similar to the native textlinks, but it provides a more equal balance between the image and the text, to appeal to both information-based and visual audiences.
NATIVE CAROUSEL These image-rich ads function within the content stream and host multiple creatives that can be swiped between.

 

VIDEO & STREAMING Showcase your streaming video and audio content with our various unit options.
CONNECTED TV Mirroring traditional television spots, CTV is an emerging pre-roll placement that is available at targetable scale across streaming platforms.
PRE-ROLL Pre-roll runs prior to a video story or show, featured on a website and is often paired with a companion ad. Includes Full Episodes and Longform. Additional video options such as CPCV.
AUDIO Audio ads target consumers while they are actively listening to a podcast or music channel on a streaming platform. These ads are generally served alongside a companion banner for both auditory and visual stimulation. IN-BANNER VIDEO In-banner video capabilities offer the opportunity to feature your campaign’s video content in a standard banner size.
MOBILE PRE-ROLL Web Mobile & In-App Mobile pre-roll runs prior to a video story or show, featured on a mobile-optimized website or application.
STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
OUR MISSION At VoterX, we are committed to the success of our advertisers and publishers. Our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape. We understand that different campaign objectives require customized creative solutions. To meet these demands, VoterX offers a variety of ad formats that can be served across smartphones, tablets, desktop, and smart TV devices. Our full-service approach to account management allows us to provide the best possible experience to our clients. Each account is managed by a dedicated three member team to ensure strong customer service, performance accountability, and premium inventory.
DEDICATED ACCOUNT EXECUTIVE Primary point of contact Provides flexible & customizable reporting Ongoing support & service Strategic planning recommendations & guidance CAMPAIGN ACCOUNT MANAGER Optimizes towards campaign KPIs (VTR, CTR, CPA, etc.) Implements manual and algorithmic optimizations Geographic, creative/ad size, time-of-day/day-of-week split testing and optimizations Even pacing/full delivery assurance Viewability/brand safety monitoring MEDIA BUYER Secures additional scale on top performing sites Onboards contextually relevant inventory Negotiates cost efficient pricing Contracts publishers for above-the-fold inventory only to maximize viewability and performance
STRATEGY FUNNEL VoterX offers inventory, placement, and targeting options for campaigns with a variety of KPIs spanning from brand awareness to direct response. When strategizing a media plan, we take a holistic approach to our recommendations based on the KPIs we are tasked with hitting. The below reflects our upper-to-lower funnel strategy that is used to build a media plan. Upper-funnel placements and targeting tactics are recommended for brand awareness campaigns. Common KPIs include viewability, click-through rate, completion rate, viewer engagement, etc. Lower-funnel tactics are the go-to for strict direct response campaigns with a conversion being the main KPI (purchase, lead, download, etc.). Mid-funnel tactics can be used for both brand awareness and direct response campaigns.

Upper Funnel

Mid-Funnel

Lower Funnel

BRAND SAFETY VoterX has direct partnerships with our publishers, and utilizes a strict vetting process to provide our clients with premium, relevant traffic in a highly viewable position. We take a proactive stance on industry issues with suspicious or fraudulent traffic by partnering with Moat for ad quality verification. Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block non-human traffic, Moat is an industry leader in brand safety. We also partner with Pixalate for video fraud protection. Pixalate is the first MRC-accredited 3rd party verification partner for OTT sophisticated IVT monitoring and blocking. Brand safety continues to be top priority for CTV buyers this year, and we’re staying at the forefront of inventory quality and brand safety.
CREATIVE EXECUTIONS
ONE-STOP DIGITAL MEDIA SOLUTION
Let our innovative, full-service creative team take your campaigns’ creatives to the next level! Our in-house team can develop and design the following creative types as added value: Static & HTML5 concepting & creative build • Dynamic Creative/Real-Time Creative File Resizing • Video editing • Microsite build (*fee will apply - cost quote provided upon review of project scope)
DYNAMIC CREATIVE OPTIMIZATION
Leverage the power of customer data to serve personalized display ads to your potential customers. DCO allows you to seamlessly deploy hundreds, thousands, or even millions of unique creatives across a single campaign. Our offerings include: Creative Design • Ad Serving • Campaign Strategy • Deep Insights and Analytics Ad Logic • Creative Split Testing • Data Integration • Campaign Optimization
 WHY PARTNER WITH VOTERX?
ADVERTISERS: At VoterX, our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape.

High  Quality

Inventory

& Audience

PROactive

Customer

Service

Brand

Safety

Advanced

targeting

tactics

PUBLISHERS: VoterX provides publishers with an opportunity to generate significant revenue streams beyond standard banners. We offer a variety of cross-platform ad units that are effective for advertisers, non-invasive to users, and require little maintenance on your end.

High

level traffic monetization

New and

innovative

ad executions

Access to Premium Brands

Superior

Customer

Support

SEE WHAT OUR CREATIVE TEAM CAN DO FOR YOU TODAY
DROP US A LINE LET'S GET STARTED

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Follow us on social media!
With over 15 years’ experience in the digital media industry, VoterX executes successful campaigns for our political partners across a fully transparent and brand-safe environment.
VOTERX PROVIDES HIGHLY SOUGHT AFTER LOCAL REACH ACROSS THE US OFFERING A VARIETY OF AD FORMATS INCLUDING CROSS-PLATFORM STANDARD DISPLAY, PRE-ROLL VIDEO, CONNECTED TV, STREAMING AUDIO, AND HIGH IMPACT DISPLAY.
VoterX has successfully run campaigns for:
• PRESIDENTIAL ELECTIONS • HOUSE & SENATE RACES • ISSUE ADVOCACY CAMPAIGNS • SUPER PACS • LOCAL & STATE ELECTIONS • LOCAL STATEWIDE PROPOSITIONS
DISPLAY UNITS Standard display banners are the anchor of most digital campaigns, offering efficient reach and scale for digital advertisers. These formats are a great addition to both direct response and branding campaigns.
STANDARD DISPLAY MOBILE BANNERS EXPANDABLE BANNERS
THE ONLINE ADVERTISING MARKETPLACE IS CONSTANTLY CHANGING WE'RE HERE TO HELP
HIGH IMPACT UNITS Our innovative, evolving ad units combat falling click-through rates and improve campaign performance on political initiatives.
NATIVE UNITS We offer a streamlined approach to native buying which empowers advertisers to integrate a variety of native placements in their media plans.
NATIVE TEXTLINKS Seamlessly integrate your ad into the story stream of premium, contextually relevant sites. Due to the unit’s look and functionality, users tend to engage with the ad as they would engage with the content, rather than label it as clutter.
NATIVE ADVERTISING Native content places the brand alongside related content and features a large image or video, accompanied with a headline and description. This is similar to the native textlinks, but it provides a more equal balance between the image and the text, to appeal to both information-based and visual audiences.
NATIVE CAROUSEL These image-rich ads function within the content stream and host multiple creatives that can be swiped between.
VIDEO & STREAMING Showcase your streaming video and audio content with our various unit options.
CONNECTED TV Mirroring traditional television spots, CTV is an emerging pre-roll placement that is available at targetable scale across streaming platforms.
PRE-ROLL Pre-roll runs prior to a video story or show, featured on a website and is often paired with a companion ad. Includes Full Episodes and Longform. Additional video options such as CPCV.
AUDIO Audio ads target consumers while they are actively listening to a podcast or music channel on a streaming platform. These ads are generally served alongside a companion banner for both auditory and visual stimulation. IN-BANNER VIDEO In-banner video capabilities offer the opportunity to feature your campaign’s video content in a standard banner size.
MOBILE PRE-ROLL Web Mobile & In-App Mobile pre-roll runs prior to a video story or show, featured on a mobile-optimized website or application.
STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
OUR MISSION At VoterX, we are committed to the success of our advertisers and publishers. Our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape. We understand that different campaign objectives require customized creative solutions. To meet these demands, VoterX offers a variety of ad formats that can be served across smartphones, tablets, desktop, and smart TV devices. Our full-service approach to account management allows us to provide the best possible experience to our clients. Each account is managed by a dedicated three member team to ensure strong customer service, performance accountability, and premium inventory.
DEDICATED ACCOUNT EXECUTIVE Primary point of contact Provides flexible & customizable reporting Ongoing support & service Strategic planning recommendations & guidance CAMPAIGN ACCOUNT MANAGER Optimizes towards campaign KPIs (VTR, CTR, CPA, etc.) Implements manual and algorithmic optimizations Geographic, creative/ad size, time-of-day/day-of-week split testing and optimizations Even pacing/full delivery assurance Viewability/brand safety monitoring MEDIA BUYER Secures additional scale on top performing sites Onboards contextually relevant inventory Negotiates cost efficient pricing Contracts publishers for above-the-fold inventory only to maximize viewability and performance
STRATEGY FUNNEL VoterX offers inventory, placement, and targeting options for campaigns with a variety of KPIs spanning from brand awareness to direct response. When strategizing a media plan, we take a holistic approach to our recommendations based on the KPIs we are tasked with hitting. The below reflects our upper-to-lower funnel strategy that is used to build a media plan. Upper-funnel placements and targeting tactics are recommended for brand awareness campaigns. Common KPIs include viewability, click-through rate, completion rate, viewer engagement, etc. Lower-funnel tactics are the go-to for strict direct response campaigns with a conversion being the main KPI (purchase, lead, download, etc.). Mid-funnel tactics can be used for both brand awareness and direct response campaigns.
 WHY PARTNER WITH VOTERX?
ADVERTISERS: At VoterX, our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape.
PUBLISHERS: VoterX provides publishers with an opportunity to generate significant revenue streams beyond standard banners. We offer a variety of cross-platform ad units that are effective for advertisers, non-invasive to users, and require little maintenance on your end.
BRAND SAFETY VoterX has direct partnerships with our publishers, and utilizes a strict vetting process to provide our clients with premium, relevant traffic in a highly viewable position. We take a proactive stance on industry issues with suspicious or fraudulent traffic by partnering with Moat for ad quality verification. Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block non-human traffic, Moat is an industry leader in brand safety. We also partner with Pixalate for video fraud protection. Pixalate is the first MRC-accredited 3rd party verification partner for OTT sophisticated IVT monitoring and blocking. Brand safety continues to be top priority for CTV buyers this year, and we’re staying at the forefront of inventory quality and brand safety.
CREATIVE EXECUTIONS
ONE-STOP DIGITAL MEDIA SOLUTION Let our innovative, full-service creative team take your campaigns’ creatives to the next level! Our in-house team can develop and design the following creative types as added value: Static & HTML5 concepting & creative build • Dynamic Creative/Real-Time Creative File Resizing • Video editing • Microsite build (*fee will apply - cost quote provided upon review of project scope) DYNAMIC CREATIVE OPTIMIZATION Leverage the power of customer data to serve personalized display ads to your potential customers. DCO allows you to seamlessly deploy hundreds, thousands, or even millions of unique creatives across a single campaign. Our offerings include: Creative Design • Ad Serving • Campaign Strategy • Deep Insights and Analytics Ad Logic • Creative Split Testing • Data Integration • Campaign Optimization
SEE WHAT OUR CREATIVE TEAM CAN DO FOR YOU TODAY
DROP US A LINE LET'S GET STARTED
Follow us on social media!
With over 15 years’ experience in the digital media industry, VoterX executes successful campaigns for our political partners across a fully transparent and brand-safe environment.
VOTERX PROVIDES HIGHLY SOUGHT AFTER LOCAL REACH ACROSS THE US OFFERING A VARIETY OF AD FORMATS INCLUDING CROSS-PLATFORM STANDARD DISPLAY, PRE-ROLL VIDEO, CONNECTED TV, STREAMING AUDIO, AND HIGH IMPACT DISPLAY.
VoterX has successfully run campaigns for:
• PRESIDENTIAL ELECTIONS • HOUSE & SENATE RACES • ISSUE ADVOCACY CAMPAIGNS • SUPER PACS • LOCAL & STATE ELECTIONS • LOCAL STATEWIDE PROPOSITIONS
DISPLAY UNITS Standard display banners are the anchor of most digital campaigns, offering efficient reach and scale for digital advertisers. These formats are a great addition to both direct response and branding campaigns.
STANDARD DISPLAY MOBILE BANNERS EXPANDABLE BANNERS
THE ONLINE ADVERTISING MARKETPLACE IS CONSTANTLY CHANGING WE'RE HERE TO HELP
HIGH IMPACT UNITS Our innovative, evolving ad units combat falling click-through rates and improve campaign performance on political initiatives.
NATIVE UNITS We offer a streamlined approach to native buying which empowers advertisers to integrate a variety of native placements in their media plans.
NATIVE TEXTLINKS Seamlessly integrate your ad into the story stream of premium, contextually relevant sites. Due to the unit’s look and functionality, users tend to engage with the ad as they would engage with the content, rather than label it as clutter.
NATIVE ADVERTISING Native content places the brand alongside related content and features a large image or video, accompanied with a headline and description. This is similar to the native textlinks, but it provides a more equal balance between the image and the text, to appeal to both information-based and visual audiences.
NATIVE CAROUSEL These image-rich ads function within the content stream and host multiple creatives that can be swiped between.
VIDEO & STREAMING Showcase your streaming video and audio content with our various unit options.
CONNECTED TV Mirroring traditional television spots, CTV is an emerging pre-roll placement that is available at targetable scale across streaming platforms.
PRE-ROLL Pre-roll runs prior to a video story or show, featured on a website and is often paired with a companion ad. Includes Full Episodes and Longform. Additional video options such as CPCV.
AUDIO Audio ads target consumers while they are actively listening to a podcast or music channel on a streaming platform. These ads are generally served alongside a companion banner for both auditory and visual stimulation. IN-BANNER VIDEO In-banner video capabilities offer the opportunity to feature your campaign’s video content in a standard banner size.
MOBILE PRE-ROLL Web Mobile & In-App Mobile pre-roll runs prior to a video story or show, featured on a mobile-optimized website or application.
STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
OUR MISSION At VoterX, we are committed to the success of our advertisers and publishers. Our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape. We understand that different campaign objectives require customized creative solutions. To meet these demands, VoterX offers a variety of ad formats that can be served across smartphones, tablets, desktop, and smart TV devices. Our full-service approach to account management allows us to provide the best possible experience to our clients. Each account is managed by a dedicated three member team to ensure strong customer service, performance accountability, and premium inventory.
DEDICATED ACCOUNT EXECUTIVE Primary point of contact Provides flexible & customizable reporting Ongoing support & service Strategic planning recommendations & guidance CAMPAIGN ACCOUNT MANAGER Optimizes towards campaign KPIs (VTR, CTR, CPA, etc.) Implements manual and algorithmic optimizations Geographic, creative/ad size, time-of-day/day-of-week split testing and optimizations Even pacing/full delivery assurance Viewability/brand safety monitoring MEDIA BUYER Secures additional scale on top performing sites Onboards contextually relevant inventory Negotiates cost efficient pricing Contracts publishers for above-the-fold inventory only to maximize viewability and performance
STRATEGY FUNNEL VoterX offers inventory, placement, and targeting options for campaigns with a variety of KPIs spanning from brand awareness to direct response. When strategizing a media plan, we take a holistic approach to our recommendations based on the KPIs we are tasked with hitting. The below reflects our upper-to-lower funnel strategy that is used to build a media plan. Upper-funnel placements and targeting tactics are recommended for brand awareness campaigns. Common KPIs include viewability, click-through rate, completion rate, viewer engagement, etc. Lower-funnel tactics are the go-to for strict direct response campaigns with a conversion being the main KPI (purchase, lead, download, etc.). Mid-funnel tactics can be used for both brand awareness and direct response campaigns.
BRAND SAFETY VoterX has direct partnerships with our publishers, and utilizes a strict vetting process to provide our clients with premium, relevant traffic in a highly viewable position. We take a proactive stance on industry issues with suspicious or fraudulent traffic by partnering with Moat for ad quality verification. Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block non-human traffic, Moat is an industry leader in brand safety. We also partner with Pixalate for video fraud protection. Pixalate is the first MRC-accredited 3rd party verification partner for OTT sophisticated IVT monitoring and blocking. Brand safety continues to be top priority for CTV buyers this year, and we’re staying at the forefront of inventory quality and brand safety.
 WHY PARTNER WITH VOTERX?
ADVERTISERS: At VoterX, our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape.
PUBLISHERS: VoterX provides publishers with an opportunity to generate significant revenue streams beyond standard banners. We offer a variety of cross-platform ad units that are effective for advertisers, non-invasive to users, and require little maintenance on your end.
CREATIVE EXECUTIONS
ONE-STOP DIGITAL MEDIA SOLUTION Let our innovative, full-service creative team take your campaigns’ creatives to the next level! Our in-house team can develop and design the following creative types as added value: Static & HTML5 concepting & creative build • Dynamic Creative/Real-Time Creative File Resizing • Video editing • Microsite build (*fee will apply - cost quote provided upon review of project scope) DYNAMIC CREATIVE OPTIMIZATION Leverage the power of customer data to serve personalized display ads to your potential customers. DCO allows you to seamlessly deploy hundreds, thousands, or even millions of unique creatives across a single campaign. Our offerings include: Creative Design • Ad Serving • Campaign Strategy • Deep Insights and Analytics Ad Logic • Creative Split Testing • Data Integration • Campaign Optimization
SEE WHAT OUR CREATIVE TEAM CAN DO FOR YOU TODAY
DROP US A LINE LET'S GET STARTED
Follow us on social media!
With over 15 years’ experience in the digital media industry, VoterX executes successful campaigns for our political partners across a fully transparent and brand-safe environment.
VOTERX PROVIDES HIGHLY SOUGHT AFTER LOCAL REACH ACROSS THE US OFFERING A VARIETY OF AD FORMATS INCLUDING CROSS-PLATFORM STANDARD DISPLAY, PRE-ROLL VIDEO, CONNECTED TV, STREAMING AUDIO, AND HIGH IMPACT DISPLAY.
VoterX has successfully run campaigns for:
• PRESIDENTIAL ELECTIONS • HOUSE & SENATE RACES • ISSUE ADVOCACY CAMPAIGNS • SUPER PACS • LOCAL & STATE ELECTIONS • LOCAL STATEWIDE PROPOSITIONS
DISPLAY UNITS Standard display banners are the anchor of most digital campaigns, offering efficient reach and scale for digital advertisers. These formats are a great addition to both direct response and branding campaigns.
STANDARD DISPLAY MOBILE BANNERS EXPANDABLE BANNERS
THE ONLINE ADVERTISING MARKETPLACE IS CONSTANTLY CHANGING WE'RE HERE TO HELP
HIGH IMPACT UNITS Our innovative, evolving ad units combat falling click-through rates and improve campaign performance on political initiatives.
NATIVE UNITS We offer a streamlined approach to native buying which empowers advertisers to integrate a variety of native placements in their media plans.
NATIVE TEXTLINKS Seamlessly integrate your ad into the story stream of premium, contextually relevant sites. Due to the unit’s look and functionality, users tend to engage with the ad as they would engage with the content, rather than label it as clutter.
NATIVE ADVERTISING Native content places the brand alongside related content and features a large image or video, accompanied with a headline and description. This is similar to the native textlinks, but it provides a more equal balance between the image and the text, to appeal to both information-based and visual audiences.
NATIVE CAROUSEL These image-rich ads function within the content stream and host multiple creatives that can be swiped between.
VIDEO & STREAMING Showcase your streaming video and audio content with our various unit options.
CONNECTED TV Mirroring traditional television spots, CTV is an emerging pre-roll placement that is available at targetable scale across streaming platforms.
PRE-ROLL Pre-roll runs prior to a video story or show, featured on a website and is often paired with a companion ad. Includes Full Episodes and Longform. Additional video options such as CPCV.
AUDIO Audio ads target consumers while they are actively listening to a podcast or music channel on a streaming platform. These ads are generally served alongside a companion banner for both auditory and visual stimulation. IN-BANNER VIDEO In-banner video capabilities offer the opportunity to feature your campaign’s video content in a standard banner size.
MOBILE PRE-ROLL Web Mobile & In-App Mobile pre-roll runs prior to a video story or show, featured on a mobile-optimized website or application.
STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
OUR MISSION At VoterX, we are committed to the success of our advertisers and publishers. Our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape. We understand that different campaign objectives require customized creative solutions. To meet these demands, VoterX offers a variety of ad formats that can be served across smartphones, tablets, desktop, and smart TV devices. Our full-service approach to account management allows us to provide the best possible experience to our clients. Each account is managed by a dedicated three member team to ensure strong customer service, performance accountability, and premium inventory.
DEDICATED ACCOUNT EXECUTIVE Primary point of contact Provides flexible & customizable reporting Ongoing support & service Strategic planning recommendations & guidance CAMPAIGN ACCOUNT MANAGER Optimizes towards campaign KPIs (VTR, CTR, CPA, etc.) Implements manual and algorithmic optimizations Geographic, creative/ad size, time-of-day/day-of-week split testing and optimizations Even pacing/full delivery assurance Viewability/brand safety monitoring MEDIA BUYER Secures additional scale on top performing sites Onboards contextually relevant inventory Negotiates cost efficient pricing Contracts publishers for above-the-fold inventory only to maximize viewability and performance
STRATEGY FUNNEL VoterX offers inventory, placement, and targeting options for campaigns with a variety of KPIs spanning from brand awareness to direct response. When strategizing a media plan, we take a holistic approach to our recommendations based on the KPIs we are tasked with hitting. The below reflects our upper-to-lower funnel strategy that is used to build a media plan. Upper-funnel placements and targeting tactics are recommended for brand awareness campaigns. Common KPIs include viewability, click-through rate, completion rate, viewer engagement, etc. Lower-funnel tactics are the go-to for strict direct response campaigns with a conversion being the main KPI (purchase, lead, download, etc.). Mid-funnel tactics can be used for both brand awareness and direct response campaigns.
BRAND SAFETY VoterX has direct partnerships with our publishers, and utilizes a strict vetting process to provide our clients with premium, relevant traffic in a highly viewable position. We take a proactive stance on industry issues with suspicious or fraudulent traffic by partnering with Moat for ad quality verification. Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block non-human traffic, Moat is an industry leader in brand safety. We also partner with Pixalate for video fraud protection. Pixalate is the first MRC-accredited 3rd party verification partner for OTT sophisticated IVT monitoring and blocking. Brand safety continues to be top priority for CTV buyers this year, and we’re staying at the forefront of inventory quality and brand safety.
 WHY PARTNER WITH VOTERX?
ADVERTISERS: At VoterX, our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape.
PUBLISHERS: VoterX provides publishers with an opportunity to generate significant revenue streams beyond standard banners. We offer a variety of cross-platform ad units that are effective for advertisers, non-invasive to users, and require little maintenance on your end.
CREATIVE EXECUTIONS
ONE-STOP DIGITAL MEDIA SOLUTION Let our innovative, full-service creative team take your campaigns’ creatives to the next level! Our in-house team can develop and design the following creative types as added value: Static & HTML5 concepting & creative build • Dynamic Creative/Real-Time Creative File Resizing • Video editing • Microsite build (*fee will apply - cost quote provided upon review of project scope) DYNAMIC CREATIVE OPTIMIZATION Leverage the power of customer data to serve personalized display ads to your potential customers. DCO allows you to seamlessly deploy hundreds, thousands, or even millions of unique creatives across a single campaign. Our offerings include: Creative Design • Ad Serving • Campaign Strategy • Deep Insights and Analytics Ad Logic • Creative Split Testing • Data Integration • Campaign Optimization
SEE WHAT OUR CREATIVE TEAM CAN DO FOR YOU TODAY
DROP US A LINE LET'S GET STARTED
Follow us on social media!
With over 15 years’ experience in the digital media industry, VoterX executes successful campaigns for our political partners across a fully transparent and brand-safe environment.
VOTERX PROVIDES HIGHLY SOUGHT AFTER LOCAL REACH ACROSS THE US OFFERING A VARIETY OF AD FORMATS INCLUDING CROSS-PLATFORM STANDARD DISPLAY, PRE-ROLL VIDEO, CONNECTED TV, STREAMING AUDIO, AND HIGH IMPACT DISPLAY.
VoterX has successfully run campaigns for:
• PRESIDENTIAL ELECTIONS • HOUSE & SENATE RACES • ISSUE ADVOCACY CAMPAIGNS • SUPER PACS • LOCAL & STATE ELECTIONS • LOCAL STATEWIDE PROPOSITIONS
DISPLAY UNITS Standard display banners are the anchor of most digital campaigns, offering efficient reach and scale for digital advertisers. These formats are a great addition to both direct response and branding campaigns.
STANDARD DISPLAY MOBILE BANNERS EXPANDABLE BANNERS
THE ONLINE ADVERTISING MARKETPLACE IS CONSTANTLY CHANGING WE'RE HERE TO HELP HIGH IMPACT UNITS Our innovative, evolving ad units combat falling click-through rates and improve campaign performance on political initiatives.
NATIVE UNITS We offer a streamlined approach to native buying which empowers advertisers to integrate a variety of native placements in their media plans.
NATIVE TEXTLINKS Seamlessly integrate your ad into the story stream of premium, contextually relevant sites. Due to the unit’s look and functionality, users tend to engage with the ad as they would engage with the content, rather than label it as clutter.
NATIVE ADVERTISING Native content places the brand alongside related content and features a large image or video, accompanied with a headline and description. This is similar to the native textlinks, but it provides a more equal balance between the image and the text, to appeal to both information-based and visual audiences.
NATIVE CAROUSEL These image-rich ads function within the content stream and host multiple creatives that can be swiped between.
VIDEO & STREAMING Showcase your streaming video and audio content with our various unit options.
CONNECTED TV Mirroring traditional television spots, CTV is an emerging pre-roll placement that is available at targetable scale across streaming platforms.
PRE-ROLL Pre-roll runs prior to a video story or show, featured on a website and is often paired with a companion ad. Includes Full Episodes and Longform. Additional video options such as CPCV.
AUDIO Audio ads target consumers while they are actively listening to a podcast or music channel on a streaming platform. These ads are generally served alongside a companion banner for both auditory and visual stimulation. IN-BANNER VIDEO In-banner video capabilities offer the opportunity to feature your campaign’s video content in a standard banner size.
MOBILE PRE-ROLL Web Mobile & In-App Mobile pre-roll runs prior to a video story or show, featured on a mobile-optimized website or application.
STRATEGY TO PROVIDE OUR POLITICAL CLIENTS WITH THE MOST EFFECTIVE AD UNITS AND TARGETING
OUR MISSION At VoterX, we are committed to the success of our advertisers and publishers. Our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape. We understand that different campaign objectives require customized creative solutions. To meet these demands, VoterX offers a variety of ad formats that can be served across smartphones, tablets, desktop, and smart TV devices. Our full-service approach to account management allows us to provide the best possible experience to our clients. Each account is managed by a dedicated three member team to ensure strong customer service, performance accountability, and premium inventory.
DEDICATED ACCOUNT EXECUTIVE Primary point of contact Provides flexible & customizable reporting Ongoing support & service Strategic planning recommendations & guidance CAMPAIGN ACCOUNT MANAGER Optimizes towards campaign KPIs (VTR, CTR, CPA, etc.) Implements manual and algorithmic optimizations Geographic, creative/ad size, time-of-day/day-of-week split testing and optimizations Even pacing/full delivery assurance Viewability/brand safety monitoring MEDIA BUYER Secures additional scale on top performing sites Onboards contextually relevant inventory Negotiates cost efficient pricing Contracts publishers for above-the-fold inventory only to maximize viewability and performance
STRATEGY FUNNEL VoterX offers inventory, placement, and targeting options for campaigns with a variety of KPIs spanning from brand awareness to direct response. When strategizing a media plan, we take a holistic approach to our recommendations based on the KPIs we are tasked with hitting. The below reflects our upper-to-lower funnel strategy that is used to build a media plan. Upper-funnel placements and targeting tactics are recommended for brand awareness campaigns. Common KPIs include viewability, click-through rate, completion rate, viewer engagement, etc. Lower-funnel tactics are the go-to for strict direct response campaigns with a conversion being the main KPI (purchase, lead, download, etc.). Mid-funnel tactics can be used for both brand awareness and direct response campaigns.
BRAND SAFETY VoterX has direct partnerships with our publishers, and utilizes a strict vetting process to provide our clients with premium, relevant traffic in a highly viewable position. We take a proactive stance on industry issues with suspicious or fraudulent traffic by partnering with Moat for ad quality verification. Backed by a proprietary and exhaustive methodology for non-human traffic detection, Moat identifies dozens of forms of invalid ad traffic. With an investment of thousands of hours of continual diligence to detect and help block non-human traffic, Moat is an industry leader in brand safety. We also partner with Pixalate for video fraud protection. Pixalate is the first MRC-accredited 3rd party verification partner for OTT sophisticated IVT monitoring and blocking. Brand safety continues to be top priority for CTV buyers this year, and we’re staying at the forefront of inventory quality and brand safety.
 WHY PARTNER WITH VOTERX?
ADVERTISERS: At VoterX, our goal is to develop and maintain strong, lasting partnerships by conducting every interaction with integrity and excellent service. The dynamic essence of our team enables us to adapt with the ever-changing online advertising landscape.
PUBLISHERS: VoterX provides publishers with an opportunity to generate significant revenue streams beyond standard banners. We offer a variety of cross-platform ad units that are effective for advertisers, non-invasive to users, and require little maintenance on your end.
CREATIVE EXECUTIONS
ONE-STOP DIGITAL MEDIA SOLUTION Let our innovative, full-service creative team take your campaigns’ creatives to the next level! Our in-house team can develop and design the following creative types as added value: Static & HTML5 concepting & creative build • Dynamic Creative/Real-Time Creative File Resizing • Video editing • Microsite build (*fee will apply - cost quote provided upon review of project scope)
DYNAMIC CREATIVE OPTIMIZATION Leverage the power of customer data to serve personalized display ads to your potential customers. DCO allows you to seamlessly deploy hundreds, thousands, or even millions of unique creatives across a single campaign. Our offerings include: Creative Design • Ad Serving • Campaign Strategy • Deep Insights and Analytics Ad Logic • Creative Split Testing • Data Integration • Campaign Optimization
SEE WHAT OUR CREATIVE TEAM CAN DO FOR YOU TODAY
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